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Social commerce template

DTC Product Link Drop

Turn comments like LINK or SHOP into a private reply with the exact product page, size guide, or launch bundle.

Comment triggerSocial commerce
L

LINK please

KeywordsLINKSHOPBUY

Hey Maya, here is the product link you asked for: yourstore.com/product

Private reply

Campaign outcome

More warm product conversations from high-intent comments.

Setup playbook

  1. 1Pick the reel or post that shows the product clearly.
  2. 2Use LINK, SHOP, and BUY as the first keywords.
  3. 3Send a direct product URL with one short benefit line.
  4. 4Track which product posts create the most sent replies.

Best for

  • Product drops
  • UGC reels
  • Influencer campaigns

Metrics to watch

  • Sent replies
  • Skipped duplicates
  • Product link CTR

Copy this campaign into OpenReply

Sign in, connect Instagram, pick a post or reel, and the template copy will be ready for your campaign draft.

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